讲座题目：Is American Soft Power a Casualty of the Trade War? Evidence from US Movie Viewership in China

摘要：The US trade war against China in 2018-2019 can either enhance or diminish American soft power in China, depending on whether it is recognized as legitimate by Chinese citizens.We study how the viewership of US movies-an important element of American soft power-is affected by the trade war, utilizing variations across Chinese cities in the exposure to the Trump tariffs. We find a significant reduction in US movie revenue in regions more exposed to the Trump tariffs, but no corresponding reduction in the consumption of non-US movies. This result is corroborated by a decline in online searches for US movies, US tourist destinations, and US-branded sports shoes.The aversion to US movies appears to persist at least to 2021. The effect is somewhat milder for more affluent people.

主讲人：樊海潮 教授（复旦大学）

讲座时间：2022年12月14日（周三）13:00—14:30

讲座方式：线上腾讯会议 ID：292747827

讲座语言：中英文

主持人：邹先强 讲师

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主讲人简介：

樊海潮，复旦大学经济学院教授，博导，复旦大学世界经济研究所副所长。学术成果发表在Review of Economics and Statistics, Journal of International Economics, Economic Journal, Journal of Development Economics, 《经济研究》、《管理世界》等国内外学术期刊上。现任Journal of Economic Survey、Economic Modelling副主编，世界经济文汇责任编辑，以及多个杂志的特刊主编。